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Google Ads is probably the most popular and trusted paid advertising platforms in a digital marketing strategy today. It is a proven method that has benefitted many organisations by means of; Reaching the best way to faster. Increasing brand awareness. Remarketing to previous visitors. Track and monitor performance effectively and accurately. Creating greater visibility on your brand and business. There is much potentials on the market for businesses, especially for local businesses, because with time, people near me' searches have increased drastically (with the advent of smart mobile phones), creating more opportunities for local businesses. With assistance from a Digital Marketing Agency that is certainly specialized in google ad words or elsewhere, what can a local business do as a way to tap into the vast opportunities provided by Google Ads to produce more leads, traffic, and conversions? Here are a few tips: Ad extensions – Ad extensions are extra bits of information which can be added for your advertisement giving more information about your organization to users. Ad extensions normally include such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions should be selected according to your specific goals for creating the ad, as well as your partner Google Ads Agency can help you with this. For example, if you want to direct lots more people to your physical store, you could have location extensions, call-out extensions, etc. Local service ads – This is a somewhat new ad format on Google Ads, which is specially designed for local businesses that offer a specific service. These ads have excellent performance as they are very highly relevant to the search. An added good thing about local service ads is that they give the business more prominence on Google Maps and will be displayed on 'near me' searches. Google product listings – Let your clients and other shoppers know what products you might have in stock with Google product listings. Customer reviews – Using your customer reviews on your website is a great way of increasing sales, provided that they are placed well and so are positive reviews. How do you know which reviews will have a positive reaction for your customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones needs to be displayed on your website. Testing keywords – Run ads with different keywords to determine what ones will convert well. The best-performing keywords will then be used to your SEO purposes. Use local terms for keywords – Using local terms for keywords as well as the copy can be be extremely appealing to shoppers and make up a sense of pride inside your local community. In addition, using local landmarks and locations might be beneficial to you too. Google's My Business page – This feature costs nothing for business users and makes it simplallows you for people to get information about your small business. This range from telephone numbers, addresses, product types, opening hours, etc, too as customer reviews. Negative keywords – Negative keywords can drain your financial allowance, and not really ensure you get any leads. Having a set of negative keywords is a good strategy for avoiding unwanted traffic that is certainly irrelevant for a business, and will not allow you to get any sales. Optimised landing pages – More often than not, an ad will lead an individual to a business website's Home page and beyond this concept the user is expected to navigate the website on their own and find the products they're interested in. Most users have fed up before too long and abandon their intent to purchase anything. The solution just for this is to have dedicated landing pages on your ad campaigns so that the consumer is directed to the merchandise or information they are interested in. Remarketing ads – Remarketing to people people who have already visited your internet site previously is a superb way of increasing conversions because they are individuals who had or still need the interest to get your products.